Published: 12 November 2025
Source: Reuters – “Big Tech Stops Complaining, Starts Complying With Australia’s Teen Social Media Rules”
Australia has recently strengthened its regulations on social media access for minors, requiring platforms to block users under 16 unless they have verified parental consent. Major platforms — including Instagram, TikTok, Reddit, and Kick — have begun implementing stricter verification systems in response to government pressure. This change is expected to reshape how businesses target and engage with younger audiences.
These regulations come as concerns grow over child safety, data privacy, and the mental health impact of social platforms. The new rules require companies to verify users’ ages more rigorously, using identity checks, AI-based age estimation, and additional safeguards. As a result, fewer minors will have unrestricted access to social media accounts.
For businesses, the impact will vary depending on their target audience. Brands that rely heavily on reaching teens — such as fitness programmes, youth services, clothing brands, gaming stores, entertainment venues, and tutoring services — may notice a decline in organic reach and ad performance. Ads targeting users under 16 may face new restrictions or reduced visibility.
On the other hand, businesses targeting adults will likely see minimal disruption. However, the broader advertising ecosystem may still be affected as platforms adjust their algorithms, audience segmentation tools, and compliance processes.
Consumer behaviour is expected to shift as well. With younger users spending less time on social platforms, trends may slow down, and the viral effect of youth-driven content may become less predictable. Many businesses will need to diversify their marketing strategies by strengthening their presence on Google, improving SEO, and investing in email marketing — channels that remain stable regardless of demographic restrictions.
For small businesses in Western Australia, now is the right time to review your targeting settings, ad strategy, and overall channel distribution. Ensuring that your marketing efforts are compliant, balanced, and diversified will help mitigate the impact of these changes.
DLBoost MKT can assist in adapting your campaign strategy to the new regulations, ensuring you continue reaching the right audience effectively and sustainably.